Digital branding for Riga Motor Museum

Riga Motor Museum is the largest and most modern museum of vintage vehicles in the Baltics; it attracts the attention of every visitor with the range and interactivity of its exposition.

In order to restore its logo and visual materials, Bright researched the museum’s range of offers and its values, as well as the defined target audience. Bright prepared a digital visual identity manual, so that all of the parties involved in creating and developing the museum’s image have the opportunity to obtain the necessary visual materials and source files.

The digital manual consists of the logo, its terms of use, a choice of colours and fonts, record-keeping, informative and e-environmental materials, as well as presentations.