An animated video for an informative campaign #Atkrāpies!

In order to fight shadow economy together, the socially informative campaign #Atkrāpies! of the state administration is being implemented for the second year. To address the target group – young people in the age of 16 to 24, Bright has created an animated video, which informs about five considerations which should be taken into account when establishing work relationship with a potential employer.

Design of the animation has been made in emoji style and includes several key elements of the campaign, for example, #Atkrāpies! logo and a reference to the electronical declaration system EDS. For the video to be easy to perceive, the script uses a language of symbols for the visual solution. 2D animation has been created using Adobe After Effects program.